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【2020年版】被リンク獲得のアイデア

リンクビルディング

被リンクはSEOで最重要なランクシグナルです。現在でも。

シンプルにGoogleが公式発言として、トップ3で重要なランクシグナルだって言ってます。

特に海外では、リンクビルディングは当たり前でSEO担当者の仕事は”ほぼこれ“と言っても過言ではありません。

SEOの海外カンファレンスで飛び交う質問も基本的にリンクの話ばかりです。

ただ、リンク獲得するのって超難しいですよね。

良いコンテンツを書けばリンクが得られるとか当たり障りのない戯言は一切なしで、被リンク獲得(リンクビルディング)について書いていきます。

リンクビルディングとは?

リンクビルディングは、SEOで成功するために欠かすことのできません。

Googleの根本思想は、「良い論文とは、たくさんの素晴らしい論文から引用されているもの」です。

Webの世界での引用が「被リンク」になるため、被リンクがたくさんついているサイトは良いサイトであるという基本思想のもとGoogleは進化してきています。

進化に伴ってリンクになっていないサイテーション(Web上での言及)であっても、効果をカウントできるようにはなっていますね。

ただし、今でも被リンクの重要度は下がっていません。むしろE-A-T時代に突入して再興していると言っても良いかもしれません。

リンクビルディングがなぜSEOにとって重要なのか?

リンクビルディングには、時間も労力もかかります。

ただ、時間や労力をかけてでもやる価値は十二分にあります。

リンクビルディングが重要な理由は次の4つです。

  • Googleや他のサーチエンジンでの上位表示に必要
  • Googleが新しいページをいち早く発見できるようになる
  • サイトの信頼を積み上げることができる(対ユーザー / 対検索エンジン ともに)
  • リンク元からのトラフィックを受け取ることができる

やっぱり一番は上位表示のためです。

リンクビルディングはSEOで上位表示を目指すためには必要不可欠な施策です。

リンクビルディングで必要な要素

リンクビルディングを成功させるために覚えておいて欲しいことを紹介します。

リンク間の関連性

まず頭に入れて欲しいのが、「クリックされうるリンクほど、Googleが評価する」ということです。

クリックされる、ではなく、クリックされうる、です。

あくまで機械学習でページ上の場所やアンカーテキストでクリックされうるものを学習してそれをアルゴリズムに組み込んでいます。多分。

現在は、リーズナブルサーファーモデルなので、フッターやサイドバーのリンクとボディ内のリンクの価値は全く違います。ボディ内のが高いです。

リンクがただ存在すれば良いというのは、昔の話。

適切な位置に、適切な形式で入れることを意識しましょう。

dofollowリンク

リンクにもいくつか種類があります。

  • follow
  • nofollow
  • rel=”sponsored”
  • rel=”ugc”

followリンクを獲得できるようにしましょう。

nofollowだとPageRankが渡らなければ、クローラーがリンク経由でサイトの来訪することもないので効果が薄いです。

最近ではnofollow属性も命令ではなく、ヒントとして扱うとGoogleが公式に述べていましたがすべてのnofollowを無視してクロールしまくるとは到底思えません。

まずはfollowリンクを獲得するように意識しましょう。

1個のサイトから大量ではなく、大量のサイトから1本ずつ

被リンクのプロフィールとして、1個のサイトから大量にもらうよりも、大量のサイトから1本ずつもらったほうがSEO効果は高いです。

なので、どちらかというと被リンク数よりも被ドメイン数を追いかけるべきです。

はてブが無限につけば被リンク数は大量につくかもしれませんが、被ドメイン数は1です。

よりユニークなリンクポートフォリオを目指しましょう。

自然なアンカーテキスト

アンカーテキストは、Googleがその被リンク先に何が待っているのかを判断する上で利用します。

かつては、アンカーテキストに対策キーワードを詰め込むなどのブラックハットも横行していましたが、現在だと効きません。

そして手動ペナを食らうのでやめましょう。

あくまでも自然な形でのアンカーテキストで被リンクをもらうことが重要です。

2020年のリンクビルディング

semrushが行った850名のSEO担当者への調査では、「寄稿」が未だにもっとも人気のリンクビルディング手法だったことが明らかになりました。

most popular link building strategies

引用元:https://www.semrush.com/

聞いたことがある施策もあれば、ちょっと想像もつかないような施策もあるかと思います。

いくつか解説します。

リンク切れ施策

リンク切れを起こしていることは、そのサイトのSEO評価にネガティブな影響を与えかねます。

よって、そのリンクは消すか、他の生きたリンク先に貼り替えるべきです。

自分の領域のサイトでリンク切れを起こしているサイトがあれば、教えてあげて自分の似たようなコンテンツへのリンクを貼ってもらえないか提案しましょう。

競合サイトや領域の多種多様なサイトを各種リンク切れを確認できるツールに入れて粛々と進めてみることをお勧めします。

海外では割と王道の手法ですが、日本ではメールでリンクを依頼するのが文化的に微妙かもしれません。

でも、リンク切れを教えてあげること自体は普通に良いことなので気負わずメールしてみてください。

リンク切れは、ahrefsとかで簡単に見れます。

リンク先の貼り替え依頼

テクニカルです。

自分のサイトについている被リンクの中で、ルートドメイン(トップページ)がリンク先になっている被リンクを抽出します。

それらの中で、ユーザー体験的に他のページの方が適切であったり、関連性高く順位を上昇させたいページが他にある場合には貼り替えを依頼しましょう。

当サイトへの発リンクありがとうございます。最高です。ただ、リンク先がホームページになっており、ユーザーフレンドリーではないかなとも思います。よろしければ、XXXのページへリンクを貼り替えていただけないでしょうか?

リンク貼り替え依頼の例文

PageRankの概念を理解している人であれば、別にホームでなくても良い、というか対象ページの方が良いことがわかるはずです。

PageRankは、関連性も考慮して渡す点数が増減するので。

そしてリンクを通じてサイト内PageRank(InRank)が行き渡る(いわゆるリンクジュースの思想)ので適切な対象ページにリンクをもらうようにしましょう。

逆画像検索

被リンク獲得で有効な施策の一つにインフォグラフィックを作成するものがあります。

もしインフォグラフィックを作成していたり、いい感じの画像を作っている方ならその画像を画像検索にかけてみてください。

結構パクられてることがあります。

出典元を書かずに無断利用しているサイトがあれば、出典元のリンクを貼るように強く言いましょう。

正攻法です。

Q&Aプラットフォームからのリンク

海外だと主流のリンクビルディング手法です。

QuoraやRedditから被リンクを飛ばす作戦です。これについてはnofollowで良いんです。

関連度高いページであれば、Googleが点数をくれる可能性も0ではないですし、普通に質の高いトラフィックがきます。

リンクポートフォリオとしてもnofollowも一定数入ることでよくなるなんてことも(本当かはわかりませんが)言われています。

内部リンク設計

被リンクではないですが、関わるので。

被リンクによって得たPageRankを内部リンクによってサイト内で差配します。

順位をあげたい箇所に傾注したり、関連度の高いものどおしをつないでPageRankの取りこぼしをなくすところにセンスが出ます。

ここは力を入れて頑張りましょう。

寄稿

古くからありますが、まだまだ効きます。

関連度の高いサイトオーナーに寄稿させてもらえないかを頼んで、記事とリンクを一緒に納品しましょう。

リンク獲得のためだけに記事を一本納品するなんてコスパが悪いと思った人は、リンクの価値を把握仕切れていないだけです。

相互リンク

相互リンクはGoogleのポリシーとは外れます。

しかし、リンクビルディングをブーストさせるためには欠かすことのできな施策になるでしょう。

ユーザーのためにならないリンクでなければ許されます。つまり、トラフィックが流れるようなリンクにしてください。

関連度の高いサイト同士なら、ユーザーのトラフィックも流れる分PageRankも流しあえます。

適切なパートナーに相互リンク依頼をかけましょう。

インフォグラフィック

ここ最近で一番アツいリンクビルディング手法ですね。

かなり工数がかかるので、外した時のダメージが大きいですが当たれば一気に被リンクが増えます。

外れそうだったら各所にメールで送付したり、有料広告を打ったりしながらなんとか多くの人にインフォグラフィックを届けましょう。

サーベイ

統計情報系はリンクが集まります。

これこそ、まさに引用したい情報になるためです。

ランサーズでアンケートを投げたり、SNSで簡単な調査を行いながら統計記事を書いてみても良いかもしれません。

サーベイ結果をインフォグラフィックにしたら最強かもしれませんね。

スカイスクレイパーテクニック

海外SEOでリンクビルディングを語るときに必ず出てくるテクニックです。

世界最大級のSEO会社、Backlinkoの考えたテクニックです。

  • 被リンクが大量についているコンテンツを見つける
  • そのコンテンツよりも優れたコンテンツを作成する
  • オリジナルコンテンツにリンクを向けていた人たちに自分の書いたコンテンツをメールで送る

この強引さが好きです。

まとめ

リンクビルディングの手法は、いろいろあります。

結局は工夫です。自サイトだったらどんな形でリンクをもらえるのかを一生懸命考えましょう。

リンク一本獲得するのにこんなに工数かけていいんだろうか…って思うかもしれませんが、良いです。

それくらいリンクは重要です。

ぜひ一つでも参考になる施策があったら幸いです。

参考記事:https://www.semrush.com/blog/link-building/amp/

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SEOおたく

本業で大規模サイトのSEOを担当しています。副業では複数ブログを運営しています。一応、7桁アフィリエイターです。

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  1. We decided that it would be Puerto Rico in about 5 minutes, and also after an additional 10 we already had our flight tickets scheduled:-RRB-)))) Our journey lasted 7 days and also naturally, as usual, it was a trip on our own. We intended our itinerary ourselves and also selected the places that seemed the most fascinating to us. In today’s post, I will focus on functional information regarding Puerto Rico. Puerto Rico is a reliant territory of the USA uncorporated arranged region on the Atlantic Sea and also the Caribbean Sea. Because of this, travelers from the USA do not require a ticket to get there, an US driving certificate is fairly sufficient right here. The trip is thought about domestic – so in the case of Atlanta, where the significant airport terminal is split right into residential and global trips, we flew typically from the domestic one. The money of Puerto Rico is, obviously, US dollars, which was a terrific assistance for us. On top of that, United States mobile networks run typically right here. And at the very same rates for telephone calls, messages and network – a godsend, especially when it pertains to the Internet! Especially considering that the wifi in many places in Puerto Rico was so negative. The official languages are Spanish and English – yet the vast majority of locals speak rather the previous. Puerto Rico is located in the humid equatorial climate zone, and also the typical annual temperature is around 25 levels Celsius. The traveler period ranges from December 15 to April 15, and also exotic heavy rainfalls most often take place in the high season. And it ended up being true – throughout our week-long remain it really did not rain only one day. The good news is, the rain, although it was pouring down, came extremely rapidly and after 15-20 mins the storm was over as well as the sunlight was radiating once again. An interesting truth is that, according to a research accomplished as soon as, Puerto Ricans are the happiest country on the planet. If this holds true, it would indicate that the popular statement that money does not bring happiness has a grain of fact in it. It is estimated that virtually half of the residents of PR deal with hardship, which can be seen while traveling around the island. Since Puerto Rico is an island, it is absolutely an airplane Or a ship, if you intend to link on Public Relations throughout a cruise in the Caribbean. The primary airport terminal in San Juan the capital is well connected with significant United States cities. From what I keep in mind, our flight from Atlanta lasted 3 hours It is best to rent out a car in Puerto Rico as well as circumnavigate the island this way. We had the opportunity to use the general public Puerto Rico transportation just once, in the form of a ferry, and also if all the remainder functions according to similar rules, I highly recommend this auto than aggravating Pointer – it’s truly worth renting out a cars and truck with a higher suspension. We did not know concerning it and we decided to purchase some tiny gingerbread as a result of the most effective cost. We swiftly regretted this choice, since some corners of Puerto Rico are best discovered with a 4×4 SUV. Caribbean, an island in between the Caribbean Sea and the North Atlantic Sea, east of the Dominican Republic, strategically located on the Mona Strait – a key route to the Panama Canal; San Juan is one of the largest and also best all-natural harbors in the Caribbean; a large number of small rivers and also high hills in the facility of the nation make sure excellent irrigation of the country; the south coastline is relatively dry; in the north, an abundant strip of coastal plains. No person flies to Puerto Rico to see its air-conditioned federal government structures. You want fun in the sun. The bright side is that Flamenco Beach will live up to your visions and then some. Not just does it provide white sand and also blue water that vibrates on the horizon, however it also boasts shower rooms, lifeguards, food stands, beach ball nets and also traveler stations where you can lease equipment for things like snorkeling and diving. Puerto Rico’s economy is among one of the most dynamically creating in the Caribbean. The diversified sector has plainly outpaced farming as the major driving pressure of the economic situation and also an income. Considering that the 1950s, American firms have been investing heavily on the island, motivated by duty-free access to the US market and tax obligation breaks. The island has United States minimum wage regulations. Sugar manufacturing shed its prominent position in agriculture to milk and also livestock manufacturing. Tourism is commonly an essential income, it is estimated that Puerto Rico was gone to by virtually 5 million people in 2004. 2001-03 saw a decline in economic growth, mostly because of the US recession; in 2004-05 there was an economic development, as well as in 2006-07 it dropped once again. Puerto Rico is one of the most dynamically developing Caribbean countries. The varied market has surpassed agriculture and also is now the major income. Given that the 1950s, American firms have actually been investing on the island, urged by the duty-free exchange with the USA and also tax obligation motivations. The island is subject to United States base pay regulation. Sugar manufacturing reduced, and also the milk market and livestock production ended up being the primary income. Tourist has been an important income for many years. It is approximated that in 1999 Puerto Rico was gone to by 5 million vacationers. The diagnosis for 2000 is great, offered that the financial boom in the United States and also the growth fads in tourism and construction continue. Every person wanted a piece of the New World, as well as everyone wanted to combat to get it. No place is this more evident than the Castillo San Felipe del Morro. Formally called La Ruta del Lechón, the Pork Highway is specifically what it sounds like: a three-mile stretch of road where every dining establishment concentrates on pork. The most popular type of pork is lechón, a special meal in Puerto Rico that entails spit-roasting an entire pig with a blend of sauces and also seasonings. Get your blood pumping with a journey to the Toro Verde Adventure Park in central Puerto Rico. It uses ziplines, rope courses and rock climbing challenges that are ensured to make you pee your pants a little when you understand simply what you have actually gotten yourself right into! The park’s piece de resistance is “The Beast,” which is listed in the Guinness Publication of Globe Records as the longest zipline on the planet. With cobbled roads, hectic plazas and also colorful houses that pile with each other like foundation of yellow, blue, environment-friendly, orange as well as turquoise, Old San Juan is just one of the most dynamic areas to visit in Puerto Rico. This is why places like Isla Culebrita exist. Isla Culebrita is an uninhabited island off the shore of eastern Puerto Rico. It’s only about a mile long, and also gain access to is restricted to ferryboats as well as water taxis. Museo de Las Americas There are lots of galleries in Puerto Rico, but just a handful are in fact concerning Puerto Rico. The Museo de Las Americas is just one of these valuable locations. It has artifacts, symbols and textiles from dozens of indigenous teams that lived in Latin America before it was conquered, and it can take you on a multi-continental trip through background. If you like to consume, Mayaguez is the city for you. It’s house to everything from fine dining facilities to open-air coffee shops with large, vivid umbrellas, so you’ll have a lot of options when your tummy begins growling. El Yunque National Forestis Treatment more than 28,000 acres, the El Yunque National Park is a lavish, humid rain forest where dense vegetation covers everything from wriggling serpents to croaking tree frogs. It’s the only exotic jungle in Puerto Rico, and site visitors come from throughout the Carribean to witness both its charm and also biodiversity. Found in the city of Cabo Rojo on the southernmost idea of Puerto Rico, the Los Morrillos Lighthouse is one of those stunning places that you can just find in the Caribbean. It’s perched on top of white limestone high cliffs that are bordered by salt marshes as well as lagoons, and the waves collision against the high cliffs with a physical violence that’s startling however gorgeous. Cayo Santiago is a tiny stretch of land off the eastern shore of Puerto Rico.

  2. We decided that it would be Puerto Rico in around five minutes, and after one more 10 we already had our flight tickets booked:-RRB-)))) Our trip lasted 7 days and obviously, as usual, it was a journey on our own. We intended our itinerary ourselves and also selected the locations that appeared one of the most fascinating to us. In today’s blog post, I will concentrate on practical info about Puerto Rico. Puerto Rico is a reliant territory of the United States uncorporated organized area on the Atlantic Sea and also the Caribbean Sea. Therefore, tourists from the USA do not need a ticket to arrive, a United States driving license is quite enough here. The trip is considered residential – so in the case of Atlanta, where the huge flight terminal is divided into residential and also international trips, we flew generally from the domestic one. The currency of Puerto Rico is, obviously, US bucks, which was a great help for us. Additionally, US mobile networks operate usually here. And at the same rates for calls, messages as well as network – a godsend, especially when it comes to the Net! Particularly considering that the wifi in lots of areas in Puerto Rico was so poor. The main languages are Spanish and also English – but the huge bulk of citizens speak rather the previous. Puerto Rico lies in the moist equatorial environment zone, as well as the typical annual temperature level is around 25 degrees Celsius. The visitor season runs from December 15 to April 15, and also exotic hefty rains most often happen in the high season. As well as it became true – during our week-long keep it really did not rain only one day. Luckily, the rainfall, although it was pouring down, came extremely promptly and after 15-20 mins the storm mored than and the sun was beaming again. An intriguing fact is that, according to a research accomplished when, Puerto Ricans are the happiest nation on the planet. If this holds true, it would certainly mean that the popular statement that cash does not bring joy has a grain of reality in it. It is estimated that practically half of the occupants of PR fight with hardship, which can be seen while circumnavigating the island. Since Puerto Rico is an island, it is certainly an airplane Or a ship, if you wish to connect on PR during a cruise ship in the Caribbean. The primary airport terminal in San Juan the resources is well connected with significant United States cities. From what I remember, our flight from Atlanta lasted 3 hours It is best to lease an auto in Puerto Rico as well as travel around the island this way. We had the chance to utilize the public Puerto Rico transport just once, in the form of a ferry, and also if all the remainder functions according to comparable rules, I strongly recommend this vehicle than nerve-racking Suggestion – it’s really worth renting out a car with a greater suspension. We did not know about it as well as we made a decision to buy some small gingerbread because of the best price. We rapidly regretted this decision, because some edges of Puerto Rico are best explored with a 4×4 SUV. Caribbean, an island between the Caribbean Sea and also the North Atlantic Sea, eastern of the Dominican Republic, strategically situated on the Mona Strait – an essential route to the Panama Canal; San Juan is among the largest and also best all-natural harbors in the Caribbean; a large number of small rivers and also high hills in the facility of the country make certain great watering of the nation; the south coast is reasonably completely dry; in the north, an abundant strip of coastal plains. No one flies to Puerto Rico to see its air-conditioned government structures. You want enjoyable in the sun. The bright side is that Flamenco Beach will live up to your daydreams and afterwards some. Not just does it provide white sand and blue water that shimmies coming up, however it additionally flaunts washrooms, lifeguards, food kiosks, volleyball internet and also vacationer terminals where you can lease devices for points like snorkeling and diving. Puerto Rico’s economy is just one of one of the most dynamically developing in the Caribbean. The varied sector has plainly surpassed farming as the main driving pressure of the economic situation as well as an income. Given that the 1950s, American business have been spending greatly on the island, urged by duty-free access to the United States market and tax obligation breaks. The island has United States minimum wage regulations. Sugar manufacturing lost its prominent setting in agriculture to milk and also animals production. Tourist is typically a crucial income, it is estimated that Puerto Rico was visited by nearly 5 million people in 2004. 2001-03 saw a decrease in economic development, primarily as a result of the United States economic crisis; in 2004-05 there was an economic growth, and also in 2006-07 it fell once again. Puerto Rico is among one of the most dynamically creating Caribbean countries. The diversified market has actually surpassed farming as well as is currently the primary income. Considering that the 1950s, American business have been spending for the island, urged by the duty-free exchange with the UNITED STATES and tax motivations. The island goes through United States minimum wage regulation. Sugar production lowered, as well as the dairy sector as well as livestock manufacturing became the main source of income. Tourism has been a vital income for years. It is estimated that in 1999 Puerto Rico was visited by 5 million vacationers. The prognosis for 2000 is excellent, supplied that the economic boom in the United States as well as the development fads in tourist as well as building and construction continue. Every person wanted a piece of the New Globe, and also everyone wanted to combat to get it. Nowhere is this more noticeable than the Castillo San Felipe del Morro. Formally called La Ruta del Lechón, the Pork Freeway is exactly what it sounds like: a three-mile stretch of road where every dining establishment specializes in pork. The most popular kind of pork is lechón, an unique meal in Puerto Rico that entails spit-roasting a whole pig with a mix of sauces and flavors. Get your blood pumping with a trip to the Toro Verde Theme park in main Puerto Rico. It uses ziplines, rope courses and also rock climbing up obstacles that are ensured to make you pee your pants a little when you realize simply what you have actually obtained right into! The park’s main attraction is “The Beast,” which is provided in the Guinness Publication of Globe Records as the longest zipline worldwide. With patched streets, active plazas as well as vibrant residences that stack with each other like building blocks of yellow, blue, eco-friendly, orange and blue-green, Old San Juan is just one of the most lively areas to see in Puerto Rico. This is why places like Isla Culebrita exist. Isla Culebrita is an uninhabited island off the shore of eastern Puerto Rico. It’s just regarding a mile long, and also gain access to is limited to ferries and water taxis. Museo de Las Americas There are many galleries in Puerto Rico, yet just a handful are in fact about Puerto Rico. The Museo de Las Americas is one of these precious locations. It has artefacts, tokens and also fabrics from loads of indigenous teams that lived in Latin America prior to it was conquered, and also it can take you on a multi-continental journey through history. If you like to eat, Mayaguez is the city for you. It’s house to everything from great dining facilities to open-air coffee shops with large, vibrant umbrellas, so you’ll have lots of alternatives when your tummy begins roaring. El Yunque National Forestis Treatment more than 28,000 acres, the El Yunque National Park is a rich, moist rainforest where thick foliage covers whatever from slithering serpents to croaking tree frogs. It’s the only exotic rain forest in Puerto Rico, as well as visitors originate from around the Carribean to witness both its elegance as well as biodiversity. Located in the city of Cabo Rojo on the most southern tip of Puerto Rico, the Los Morrillos Lighthouse is just one of those beautiful locations that you can just find in the Caribbean. It’s set down in addition to white limestone cliffs that are bordered by salt marshes and lagoons, and the waves accident against the cliffs with a violence that’s startling however beautiful. Cayo Santiago is a small stretch of land off the eastern coastline of Puerto Rico.

  3. The next time I read a blog, Hopefully it doesn’t fail me as much as this one. After all, I know it was my choice to read, but I genuinely believed you would probably have something helpful to say. All I hear is a bunch of complaining about something you can fix if you weren’t too busy looking for attention.

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